In the documentary "Generation Like" many ordinary teenagers and young adults beam popularity through millions of computer and phone screens. You might ask yourself "why them?"... because they're likable... it's that simple. Not only are they likable but they use the media to let everyone know that. The people reading this blog are probably likable too but aren't using the media to draw the entire world to them. There are people out there who post pictures and videos for the sole desire to get "like"s, "share"s, "retweet"s, etc. These people can easily turn their "like"s into $$$. Just like the Hunger Games, "to get sponsors, you get people to like you." In this case, they're already halfway there.
Money has been a huge factor in the media. Not only do "popular" internet faces get money but so do companies who are helped out by those famous cyber-heads. Again with the Hunger Games, fans go wild when it comes to promoting their favorite action packed movie. They tweet, share, create gifs and memes, and show off their already bought Hunger Games attire. Like the video states, the fans do the marketing... consumer=primary marketer. These companies sell the product to the audience but then rely on the audience to sell it for them... and they do. Fan bases emerge and Víolá ("wallah")!! Immediate cha-ching in the oversized, saggy pockets of the media-hungry companies.
This is so true. Before, corporations had to spend a bunch of money to market their products but now they can tap into this new form of marketing over social medias that tends to be a lot cheaper. Or in the case of The Hunger Games, completely free. If you already have a fan base built then you can just use them as marketers for no cost at all. The consumers become the marketers and the corporations continue to make even more money.
ReplyDeletei agree with everything you are saying the companies may only put out a movie trailer and thats it but they rely on the fans to sell it and make it bigger then it already is or to get more people to join the band wagon
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